Limited Edition Jewish Apparel: Iconic Roles and Matrix

Some designs are for everyone. These are for the people who get the reference. Our Limited Edition collection gathers three of our most talked-about designs - the ones that make strangers stop, read twice and grin.

We are Iconic Roles: a roll call with a wink

We are Iconic Roles 1 and We are Iconic Roles 2 list famous characters from film, TV and games - from Indiana Jones and Harry Potter to Spock and Spider-Man - and sign off with one word: Represent. The joke is for anyone who knows who brought those roles to life. It is Jewish pride with pop-culture swagger, and a great conversation starter at a Kiddush or a film night. Expect someone to try to add their own favourite to the list.

Matrix: take the right pill

Matrix glows in neon green on a dark background: "Outside of the Matrix are only Zionists". It is bold, a little nerdy and made for people who like their pride with a science-fiction twist. For more on what our designs say, read Jewish pride shirts: what the designs actually say.

More than a T-shirt

The range is wide: T-shirts in classic, fitted, oversized, organic and tri-blend cuts, hoodies and sweatshirts (premium and organic), muscle tanks, toddler and youth tees, plus tote bags, drawstring bags and water bottles. That makes it ideal for gifts: an Iconic Roles tote for the film buff, a Matrix sweatshirt for the gamer. Buy 2 or more and save 10% automatically at checkout. Tote fans will like our Jewish tote bags guide.

Shop the look

Three limited designs, three ways to wear them:

FAQ

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What does "Represent" mean on the Iconic Roles design?

It is a nod to the Jewish talent behind famous characters on screen - a proud, playful way to say "that's one of ours".

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Is the Limited Edition range only for adults?

No - there are toddler and youth T-shirts too, so the whole family can get in on the joke.